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Rubell and Haring
IMAGE: Rubell in front of Keith Haring's nine-panel series exploring the burgeoning AIDS epidemic.

How to Choose Art: Creating a Personal Time Capsule

November 13, 2012 / Events

Here at Green Box Art + Culture, we love to help people navigate the question of how to choose art.

That’s why

we have made it as easy as possible

for you to get fine art canvases for your walls, with over 700 different pieces available. Our method is dividing things into categories, like artist, theme, and color.

Not everyone uses this method, of course, and we are intrigued by a collector named Jason Rubell, who answered the question of how to choose art by picking contemporary pieces that spoke to him. Sounds pretty straightforward, until you learn that he chose these pieces between the ages of 13 and 21. Oh, and did we mention his collection, on display until January 6, 2013 at the Nasher Museum of Art at Duke University, includes works by Keith Haring, Jeff Koons and Cindy Sherman?

What a terrific back-story. Rubell graduated from Duke in 1991, and this show is called Time Capsule, Age 13 to 21: The Contemporary Art Collection of Jason Rubell. The pieces are ones he collected until his graduation, when they were displayed as a group for the first time. 

Now, before we get too carried away about prescient tastes and an uncanny eye, let’s remember that there also has to be some money involved–we were fans of Keith Haring’s early work too, for example, but had to wait until his collaboration with Swatch to “collect” a piece of his work, in this case, a red watch with a gray and black face. Even then, an original Haring would have been way out of our price range.

But we certainly don’t begrudge Rubell his success. It’s a great story and an exciting collection. And he inspires us anew in our commitment to make fine art affordable for all. At Green Box Art + Culture, you’ll find a carefully curated collection of canvas prints by artists who are well-known and by ones who are up-and-coming. That gives you the chance to create a personalized collection of the prints that grab you. Who knows? Maybe an emerging artist whose print you choose by will end up making Cindy-Sherman-sized waves in the art world.

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